As is becoming a tradition here at Heroines of Fantasy, the Big Boss is our blogging guest in January. Eric Reynolds started Hadley Rille Books with a few bucks, stories he loved, and a fair dose of determination. More than six years later, he has published twenty-one novels and nineteen anthologies and collections--and is still going strong with seven novels and three anthologies planned for 2013. Not bad for an IT guy of twenty six years, eh?
Thanks, Eric, for guest posting! And for being as proud a "papa" as you are.
Typically, when a large publisher releases a book, they do an initial print run based on an estimate of how many books they expect to sell. If there are books left over from the initial print run, they’re usually pulped. If all the copies sell, then the publisher considers doing another print run if they believe more will sell, and if the bookstores will accept more copies. If neither of those is the case, there won’t be a another print run at that time. Unless the book is a best seller, the book is off the bookstore shelves within months.
In the small press world, we generally use print-on-demand that not only allows us to keep books in print indefinitely, but saves us from ever having to destroy left-over copies. So, not only does print-on-demand make business sense for a small press, it's also a much greener alternative than offset printing. Our first fantasy novel, The Song and the Sorceress by Kim Vandervort, is still available and will be for a long time since it costs very little to keep it available. We still receive orders for it more than three years after its publication.
This is also true, of course, with ebooks and in the past year our ebook sales have exceeded our print book sales. Ebooks, like print-on-demand, can remain in publication indefinitely, and since the technical effort of getting them available costs nothing, then we can afford to price them at a much lower cost than the print versions. Still, the majority of readers prefer print books, at least at the present time, so we offer both (and will be offering audio books in the near future). Ebooks have also allowed us to reach a new market for our older titles—which are still “new”—such as our Ruins anthologies.
So as we continue to publish, and our line of fantasies grows, we have an ever-growing offering of exceptional books that continue to find their ways to new readers. We hope to continue this for a long time. And look for exciting new offerings in 2013!
Eric T. Reynolds, Editor/Publisher, Hadley Rille Books. Eric has edited forty highly-acclaimed anthologies, collections and novels, and has had short fiction published in several small press publications. He has also had several non-fiction articles published about space exploration history and history of technology. Visit his blog for
up-to-date happenings with Hadley Rille Books. Member of SFWA and Broad Universe.